Resources Library by ANA

Contrasting two cultures

Improved education, the internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Geoff Minter

Company: The Minter Group

February 6, 2008

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007

Authors: Andrew Povolny, Dominic Lefebvre

Company: The Leading Edge

March 12, 2007

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006

Authors: Roberto Lobl, Luisa Fernanda Streber

Company: IBOPE Inteligencia

October 10, 2006

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006

Making global innovation work for global companies

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture. How much of this 'climate' is easily translatable to the...

Catalogue: Innovate 2006

Authors: Sangeeta Gupta, Rajiv Inamdar

Company: Nielsen

May 10, 2006

Building an Islamic brand

This paper explores the creation of a brand for Muslim audiences in the United Kingdom and globally. It illustrates some of the unique and unusual challenges that this task creates by using two case studies: Islamic Bank of Britain and Mecca Cola.The...

Catalogue: Global Diversity 2006

Authors: Alun Williams, Anjul Sharma

Company: Ipsos MRBI

May 8, 2006

Global diversity?

Certain archetypes seem to be more prevalent and applicable to certain cultures yet do not resonate with others.The key question is whether something can be superimposed on archetypes that can help understand cultural differences, leading us then to...

Catalogue: Global Diversity 2006

Author: Dipen Mehta

May 8, 2006

The acculturation of Hispanic households

This study explores the acculturation process as a bilinear multidimensional change process across generations. As such, acculturation was measured employing consumers' selective change process in language preferences, ethnic identification, and...

Catalogue: Global Diversity 2006

Authors: Cecilia Alvarez, Peter R. Dickson

May 8, 2006